Complete Digital Media Marketing (CDM)

CPD UK Accredited Complete Digital Marketing Training Course Summary

The Digital Marketing course at LearnersPoint gives you step by step training on how to market your business from scratch, across major marketing channels. Our program covers search engine optimization, social media, Google Analytics, pay per click, strategy, planning, email marketing and is perfect for those who are looking to fast track their marketing career. Designed by digital marketing experts, our modules are packed with the most up-to-date digital marketing teaching, insider knowledge and industry insights.

Students will be exposed to the latest methods, techniques and tools for improving their organization's digital marketing and brand building efforts. The programme focuses on the planning, implementation and measurement of digital marketing strategy.

Successful marketing professionals never stop learning, and a Continuing Professional Development (CPD) Award proves marketing abilities that are upgraded to where the business stands today. Maintaining your CPD helps you acquire the personal qualities required throughout your professional life by supporting and recognizing your ongoing professional advancement.

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CPD UK Accredited Complete Digital Marketing Training Course Objective

This Digital Media Marketing training aims to teach you to:

  • Interact with and capture customers at various touchpoints
  • Build integrated online marketing campaigns
  • Use a mix of the appropriate marketing tools
  • Manage complete digital marketing plans for your company
  • Make use of current trends and best practices in digital marketing
  • Creating innovative strategies
  • Leverage these strategies to gain competitive advantage for both their career and business

Using a combination of theory and practical classes, the course delivers industry standard, up-to-date relevant material that prepares you to excel in a Digital Marketing role.

Who Can Benefit from CPD UK Accredited Complete Digital Marketing Training Course

  • Anyone who would like to pursue a career in digital marketing
  • Marketing professionals
  • Business owners
  • SEO strategists
  • Bloggers
  • Content writers
  • Web Developers
  • Ideal for anyone involved in the planning, implementation or measurement of digital strategies
  • Online marketers
  • Students persuing journalism and mass communication
  • Marketing students

CPD UK Accredited Complete Digital Marketing Training Course Outline

MODULE 1: INTRODUCTION TO DIGITAL MARKETING

  • Principles
  • Tools
  • Key concepts of digital marketing
  • Traditional versus digital marketing
  • The opportunity of digital marketing
  • Characteristics of digital marketing
  • Implications of digital marketing
  • Market research versus market reality

MODULE 2: SEARCH ENGINE OPTIMISATION - SEO

  • Key SEO concepts
  • Search results and positioning
  • Benefits of Search Engine Results Page (SERP)
  • Stakeholders in search
  • Mechanics of search
  • On page optimisation
  • Off page optimisation
  • The SEO process
  • Customer insights
  • Analysis and review
  • Keyword research and selection
  • Content updates and layout
  • Meta tags
  • SEO sitemap
  • SEO webmaster tools
  • Inbound links and link building
  • Ranking
  • Laws and guidelines

MODULE 3: PAY PER CLICK - PPC

  • Key PPC concepts
  • Strengths of pay per click
  • Keyword research and selection
  • Google PPC
  • Research tools
  • Search campaign process
  • Ad copy and A/B testing
  • Landing pages
  • Audience targeting
  • Budgeting and bidding
  • Scheduling
  • Remarketing
  • Display networks
  • Ad center
  • Campaign management
  • Conversion tracking
  • Conversion metrics: cpa, ctr
  • Analytics
  • Rules and guidelines

MODULE 4: EMAIL MARKETING

  • Key email marketing concepts
  • Campaign process
  • Online data capture
  • Offline data capture
  • Segmentation
  • Email design
  • User behaviour
  • User characteristics
  • Email copy
  • Email structure
  • Email delivery
  • Email systems
  • Filtering
  • Scheduling
  • Measurement
  • Key terms and metrics
  • Split testing
  • Rules and guidelines

MODULE 5: DISPLAY ADVERTISING

  • Key digital display concepts
  • Benefits of digital display
  • Challenges of digital display
  • Business value
  • Running effective ads
  • Ad formats, features and display frequency
  • Campaign planning
  • Campaign steps
  • Target audience
  • Campaign objectives
  • Campaign budget
  • Creative formats
  • Targeting and placement
  • Tracking your campaign
  • Optimizing the campaign
  • Rules and guidelines

MODULE 6: SOCIAL MEDIA MARKETING - PART 1

  • Key social media concepts
  • Social media goals
  • Setting goals and priorities
  • Facebook profile privacy and business page set up
  • Twitter set up, profile and engagement
  • LinkedIn set up, profile, building connections, engagement and company page
  • Google+ set up, engagement and brand page
  • YouTube search, set up, channels and engagement
  • Rules and guidelines

MODULE 7: SOCIAL MEDIA MARKETING - PART 2

  • Implementing social
  • New social challenges
  • Listening first
  • The quality scale
  • Landing pages
  • Facebook promotions, offers and events
  • Promote an event
  • Event follow up
  • Facebook places, advertising and sponsored stories
  • Goals and targeting
  • Scheduling and delivery
  • Apps and plugins
  • Facebook groups and page insights
  • LinkedIn groups, job search, and advertising
  • Promoted tweets
  • Promoted Twitter accounts
  • KPI measures
  • Analytics
  • Third party apps
  • Reporting
  • Rules and guidelines

MODULE 8: ANALYTICS

  • Key analytics concepts
  • Goal set up
  • Account set up, code and profiles
  • Goal configuration and funnels
  • Dashboard
  • Audience
  • Acquisitions
  • Technology
  • Advertising
  • AdWords campaigns
  • Traffic sources
  • Scheduling and delivery
  • Bounce rate
  • Site speed
  • Site search
  • Events
  • Conversions
  • Ecommerce
  • Reporting
  • Real time reporting
  • Intelligence reporting
  • Customised reporting
  • Rules and guidelines

MODULE 9: STRATEGY AND PLANNING

  • Key strategy and planning concepts
  • Initial steps
  • Planning
  • Situation analysis
  • Information gathering
  • Target audience
  • Setting objectives
  • Appropriate tools
  • Action plan
  • Setting the budget
  • Monitoring and measurement
  • Iteration and enhancement
  • Rules and guidelines

Module 10: BLOGGING FOR BUSINESS

  • Why blogging is important for your business
  • Target markets for blogging
  • What to write: content strategies for blogging
  • How long should your blog post be?
  • Tips to increase blog SEO
  • How to make killer headlines
  • Cross-promoting your blog with social media
  • ROI’s to measure blog success
  • Rules and guidelines

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